#8
Good Design is Thorough Down to the Last Detail
Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect toward the consumer.
Good Design is Thorough Down to the Last Detail
Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect toward the consumer.
I've spent a long time trying to find a good example for Dieter Rams Principle #8 - Good Design is thorough down to the last detail. Apple products were the obvious example that came to mind, but I tried not to go with the obvious. Last week I walked into the Apple Store on 4th Street in Berkeley and decided to use the Apple Store itself.
Everything about the store is designed with the customer's experience in mind. Everything is detailed to highlight the experience rather than detract. The front facade is transparent almost dissolving the barrier between inside and outside. What is apparent to the passerby is a gleaming space filled with multiple Apple products turned on and ready to be used. Almost always filled with people as sales representatives breeze by to answer questions and complete a sale on the spot without taking another step.
One of the many details I've examined in the Apple stores are the understated and elegant grey floor tiles. I first thought they were concrete tiles -- but there was a certain presence about them that made me want to stare. Finally I asked about them and was told they were granite tiles and Steven Jobs had a private quarry to maintain a consistent private supply of these tiles for his stores. That is attention to detail!
Everything about the store is designed with the customer's experience in mind. Everything is detailed to highlight the experience rather than detract. The front facade is transparent almost dissolving the barrier between inside and outside. What is apparent to the passerby is a gleaming space filled with multiple Apple products turned on and ready to be used. Almost always filled with people as sales representatives breeze by to answer questions and complete a sale on the spot without taking another step.
One of the many details I've examined in the Apple stores are the understated and elegant grey floor tiles. I first thought they were concrete tiles -- but there was a certain presence about them that made me want to stare. Finally I asked about them and was told they were granite tiles and Steven Jobs had a private quarry to maintain a consistent private supply of these tiles for his stores. That is attention to detail!





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