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Dieter Rams - #10 Good Design is as Little Design as Possible

3/12/2013

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Dieter Ram's
Ten Principles for Good Design
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Takano Co Personal Caddy
Over a year ago, I started a series about the industrial designer Dieter Rams, who was an influence on  Apple designer Jonathan Ives.  Rams wrote about 10 principles of good design and I was showing examples for each of the 10 design principles until I reached the 10th -- Good Design is as Little Design as Possible.  I couldn't find an example that I was willing to use and I finally decided to leave it an open question.  This morning I found this photo of a Japanese product that is designed to help people who have difficulty carrying packages - a shopping cart.  I've been looking at it for over two years now and I even contacted the company in Japan to see if I could get one for my Mother (click here or the photo for a link to their website).

Most American shopping carts I've seen are ungainly.  This one, however, is one that I think Dieter Rams would give his approval.  Simple and sleet, I don't see any obvious extraneous items.  Everything there seems to be there for a reason and everything seems to be reduced to its essentials.  That's my interpretation of his 10th principle.  LM
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